Vision

The market of blooming pot plants in Europe is stabilizing. The biggest part of the plants is being marketed through comprehensive retail. Adjacent, a specialist market develops to which expert knowledge, a personal approach and added value (arrangements) are central.

Mission

SO Natural is one of the top 5 blooming plant horticulture industries and is market leader of the orchid market. SO Natural cultivates its plants sustainably (MPS controlled). SO Natural delivers a constant quality matching the client's demands. SO Natural has a leading assortment.

SO Natural produces 8.500.000 pot orchids from own production, consisting of Phalaenopsis, mini-Phalaenopsis, Cambria, Miltonia, Oncidium and a few other species. SO Natural provides a broad assortment by cooperating with other horticulturalists.

So Natural grows its own young Phalaenopsis plants. There is close cooperation in the refinement of plants with Hassinger. Partly because of this cooperation, SO Natural has exclusive plant races. SO Natural cooperates with Hark in tissue culture, and has its own stock with them as well.